Sensodyne went on to gain substantial market share with their ingenious campaign targeting a new segment. The Sensodyne Repair & Protect toothpaste range is expected to reap the benefits as a category winner of Product of the Year; the logo will be incorporated within . 1. Global Toothpaste market competition by top manufacturers, with production, price, revenue (value) and market share for each manufacturer; the top players including : Colgate, Crest, Aquafresh,. I call this a high-heat category because on average there are about five to six competitors advertising every month. 07 Nov, 2012, 12.28 PM IST Colgate hits its highest market share of 54.5% in 15 years and Oral B. Sensodyne competitors have been in the market for a more extended period occupying a more significant . Market leader Colgate dominated (and continues to dominate the overall toothpaste market with a staggering 56% share.) GlaxoSmithKline (GSK) Consumer Healthcare, which re-entered the Indian toothpaste market with Sensodyne, is looking to increase its share to double digit from the current 2 per cent. The marketing strategy helps the common to attract more customers as well as maintain its existing market share. Quantity-wise toothpaste is sold in three variants of 40gm, 70gm and 130gm. The team at Sensodyne realized this was a problem that would take a lot more than a TV commercial to crack. Sensodyne has been a huge success in just a matter of few years and currently, they are estimated at a value of 150 crore INR in the Indian oral care market - a huge achievement for a brand which targets a very niche need.Globally Sensodyne is estimated at a market value of 4.3 million Euros and has a market share of 9.4% in the oral care market. Market Report Description The Global Toothpaste Market size is expected to reach $29.3 billion by 2027, rising at a market growth of 5.8% CAGR during the forecast period. Case Study "The aim is to make it a Rs 100 to Rs 150 crore brand in the next three years. Sensodyne, a 60-year-old brand that long occupied a specialized niche of the dental-care world, has cut into. 26 years of website archives. Sensodyne products come in many variants like deep clean, whitening, repair and rapid relief. The only avenue for a company with a 63% market share in a 5000 crore market was to . The last seven months of 2020 have been mired with the global financial crisis caused by the Covid19 global pandemic. Sensodyne leads in this segment with a market share of around 74%. Respiratory Our portfolio of leading brands in cold and flu, nasal decongestant and allergy helps people worldwide with a range of respiratory issues. This is due to several reasons; the first is the increase in the consumption of carbonated drinks, which erode the outermost protective layer (enamel) of the tooth. The company's global and regional trademarks are Colgate, Speed Stick, Palmolive, etc. The brand can target kids and youth also since they frequently suffer from such problems The growing prevalence of dental caries both among adults and children is expected to fuel the market growth. Crest had 35% market share and Colgate has 33%, compared with shares of 36% and 34%, respectively, in 2012. The main competitors for toothpaste are: Colgate-Palmolive - with a 33.4% market share, P&G- with a 27.4%market share, Unilever - with a 8.3% market share, Church & Dwight - 8.3% too and Rembrandt with a 3.1% market share (see Appendices, table 3). But before going into the narrative, let's see the core idea the ad carries in it. Their target customers are those urban individuals who are above 18 years old, and take note of their oral health. The Indian oral care market is worth ~ 15,000 CR comprising of toothpaste, toothbrush, tooth powder, mouthwash, and denture care. The packaging is done in order to give a premium feel of the product. Further helping Sensodyne increase their market share is the fact that the incidence of teeth sensitivity in Pakistan is as high as 40% in urban centres. Due to the COVID-19 pandemic, the global Sensitive Toothpaste market size is estimated to be worth USD 3533.3 million in 2021 and is forecast to a readjusted size of USD 5397.8 million by 2028 with. Following are the opportunities in Sensodyne SWOT Analysis: 1. At the time of its launch in 2011 awareness of sensitive teeth as a problem was minimal. But also the advertising increases the company costs (Rios et al, 2013). Pick your 5 favourite companies, get a daily email with all news updates on them. Formerly a small player in a niche category, Sensodyne is now a $1bn brand, in a category it has built into a significant 20% slice of all toothpaste. The consumer healthcare business, formerly known as GSK Consumer Healthcare, owns brands including Sensodyne, Voltaren and Panadol. On a quarterly basis, our volume market share has increased by 90bps (100 basis points = 1 percentage point) in Q2 2020-21 to reach 16.4%, which is our highest ever market share in the toothpaste . Once you have this result, multiply the number by . Sensodyne unveiled its first "Mouthwash" specially formulated that offers 24-hour protection against tooth sensitivity when used twice a day. In 2011, Darlie's market share is 31%. The market size of the toothpaste is estimated to be 10,000-12,000 CR. What is Market Share? Showing pages 1 to 4 of 13 pages. Polident accounts for nearly 50 per cent share of the total 12,500-crore global business in this segment. It has created a $1bn brand equity with 20% market share in the American market. follow the race. Share this article. Sensodyne, with U.S. sales of $556 million in 2017, had roughly 18% of the market, up from 12% in 2012, according to Euromonitor. Sensodyne is a science backed, rational brand. Sensodyne Repair & Protect has attracted almost 2.3m households and is worth 15.7m of the UK sensitive toothpaste market. Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more. Almost 8 out of 10 dentists recommend this toothpaste for sensitive teeth. Since then, SENS shares have decreased by 99.6% and is now trading at GBX 0.35. The aim of the company was to acquire 5% share in the overall toothpaste market in the next three to five years. Can leverage on the unique positioning and differentiation it has achieved 2. The Sensodyne toothpaste helps to release the pain of sensitive teeth by providing long protection hours protection. This online survey of 2,000 U.S. Americans was commissioned by Sensodyne and conducted by market research company OnePoll, in accordance with the . Subscribe Now. 28% of people suffer from sensitive teeth, but in 2000 Sensodyne had a penetration of only 5%. GSK with Sensodyne recently introduced "Sensitivity Protection" as an entirely new feature in the minds of Indian customer and gaining a 0.8% share of the market in less than a year. If you have sensitive teeth or are at risk of acid wear, switching to a toothpaste such as Sensodyne can make a big difference to your everyday life and to your overall oral health. This gives. GSK was excited about the launch and had planned to invest Rs. Just two years after its launch in the country, Sensodyne has overtaken Colgate Sensitive to become the top-selling sensitive toothpaste brand. When you are the leading brand, driving growth via penetration is not easy. Sensodyne's portfolio falls into 3 pillars, or tiers; It is Essential Care, Advanced Care and Specialist. Market share for other competitors in the toothpaste segment such as Pepsodent from Hindustan Unilever Ltd. remained stable. The industry is expected to be driven by the growing awareness of personal health and dental hygiene. 25 crores for the launch phase of Sensodyne in India. threat and opportunity for the company for promoting and marketing sensodyne product in the market. Advertising and marketing affect consumer tastes and preferences in a positive way thus causing the demand to increase. Sensodyne's ad is one such kind that left me in a similar state, and here we go: Running for 20 seconds, comparatively the shortest of its counterparts', this visually vibrant ad, with equally captivating pop music, hooks you right from its first second. In 2011, Colgate's market share is 60%. Mr. Supply is relatively controllable as well, because the company can virtually evaluate the necessary quantity for the market and produce a quantity that will match this to a certain degree. Colgate Palmolive and HUL dominate the toothpaste industry in India for years. The global sensitive toothpaste market size was estimated at USD 1.0 billion in 2019 and is expected to expand at a CAGR of 5.4% from 2020 to 2027. GlaxoSmithKline Consumer Healthcare Ltd., which sells a variety of toothpastes under the brand name Sensodyne for treating tooth sensitivity, has witnessed a steady increase since 2018. Toothpaste is a type of paste or gel dentifrice that is used with a toothbrush with an aim to clean teeth. . How have SENS shares performed in 2022? The NSX Overall decreased 73 points or 4.62% since the beginning of 2022, according to trading on a contract for difference (CFD) that tracks this benchmark index from Namibia. All Sensodyne products with fluoride offer relief to long-lasting sensitivity protection, relief from sensitivity, protection against cavity, and fresh taste. Simply find your business's total sales revenue for your preferred time period and divide that number by your industry's total revenue during the same period. The conventional segmentation leads in terms of the overall market share and will probably hold its strength throughout the forecast. It helps in maintaining the aesthetics and health of teeth. The case flyer can be effectively used in Retail Management and Marketing Management courses to teach the concepts of categories creators and killers. . The global oral care market size was USD 30.91 billion in 2019 and is projected to reach USD 38.89 billion by 2027, exhibiting a CAGR of 3.1% during the forecast period. . Since you likely already track sales data, calculating your market share is a straightforward process. It has already achieved a 4% share of the total . Sensyne Health's stock was trading at GBX 80.49 at the beginning of 2022. 3. Sensodyne; Market share in Malaysia. It doesn't over promise and under deliver, which a lot of brands in the personal care space do. That is why this is probably the best ever mouthwash in the market right now. Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006. Aug. 22, 2018 9:00 am ET The giants of toothpaste are wrestling with an unlikely foe. (BRAND) SENSODYNE Form TOOTHPASTE Dosage Quantity 113 grams Location Near 77381 Pricing Drug Information Drug Interactions Images Videos Lifestyle Interactions Monographs Monographs-Pediatrics Filter: 24 Hours Drive-Thru Multi-Lingual Immunizations Lowest Price! In Malaysia, sensitive teeth incidences are common among young adults, aged between 18 to 34 and 40% of those who suffer . 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