60% of People Say They No Longer Trust Social Media. Facebook has been downloaded over five billion times. Customers spend 20-40% more with companies engage and respond to customers via social media. I'm sure you've heard or even uttered the phrase 'worst year ever' a few times. In the U.S., only 27% of people actively use social media in their jobs, compared with the highest by country in Indonesia at 65%, or the lowest at 13% in Israel. 1.9 9. 60% of Instagram users say they find new products on the platform. Social media usage continues to dominate the digital landscape. (SEMrush, 2019) 75% of marketers use their reports to show how campaigns are directly impacting revenue. 18-to-34-year-olds use YouTube to view video content on TV, 7.9% more often than basic cable, and 14.5% more often than premium cable. On average, brands are posting Stories on around seven days a month, averaging out to one Story every four days. According to Socialmediatoday, 21% of small business marketers are spending at least an hour on social media per day, while 58% are spending at least 10 minutes on social media per day. However, unlike many other social media platforms which rely on advertisements, LinkedIn's services are something for which users are willing to pay. We found that as of August 2020, 62% of CEOs are now present on at least one social media platform. 89% of Marketers Use Facebook in Their Brand Marketing Efforts. No matter how traditional your business is, it's impossible to ignore the nearly 3.5 billion social media users active globally - of which 39 million are in the UK. Twitter stands 15th in the list of the world's most 'active' social media platforms. 2020 Social Media Moments #8: E-commerce Entered the Building. The number of social media users increased by more than 10.5% (over 376 million new users) between July 2019 and July 2020, reaching a total of 3.96 billion. Focus on 2-3 social networks instead. Q3 of 2020 showed that U.S. men and women use the platform at equal levels. More than half of small businesses (56%) use in-house employees to manage social media accounts. There were 3.5 billion active social media users worldwide in 2019 (45% of the world's population). 2020) 67% of companies use lead generation as the sole metric to determine content success. 73% of millennials found their last position through a social media site. ( Clutch) 70% of hiring managers say they've successfully hired with social media. . 55 social media engagement statistics for 2020. 43% use social to get breaking news. 79.9% of the Australian population have active social media accounts. Since January 2020, active social media usage has increased by 13%, or 490 million users. 47% of small business owners run marketing entirely on their own. 66% of Facebook User Follow Some Brand on the Platform. In 2022, there are 4.60 billion active social media users worldwide, a 10.1% increase from last year. Source: Statista 7. From 2020 to 2025, the number of people worldwide who use social media is expected to grow from 3.6 billion to 4.4 billion. 2. Retargeting ads are the most-used among marketers, with 77% of B2B and B2C marketers alike saying they use retargeting as part of their Facebook and Instagram advertising strategies. Used for: Connecting with professionals in your industry or potential clients. Action points: 1 | Get some Instagram post ideas and plan a week's worth of posts. I think we can all agree that 2020 is a year very much like no other. Internet Users Distrust Influencers . increase your market reach, including international markets. Additionally, as of 2021, there are roughly 3.78 billion social media users all over the world, a 5 percent increase from 2020. More and more people have access to the internet and decide to join social media. 2. As lockdown orders went into effect, many sought out new opportunities to connect with friends and family. Social media recently overtook paid search as an advertising channel, growing 25% YoY and exceeding $137 billion (just edging out search's $135 billion). 2.2 11. What's more, it's where they want to learn more about you. attract customers, get customer feedback and build customer loyalty. With COVID-19 forcing many businesses to temporarily close their doors, many platforms pushed out new ways to shop on social. . Almost half of small businesses spend less than two hours per week on marketing efforts. According to GlobalWebIndex, 54% of social media users use social media to research products and 71% are more likely to purchase products and services based on social media referrals. THE STATS. In 2020, Facebook had an operating profit of $32.6 billion. Social media allows brands to access cost-effective marketing, interact with their audience, and build brand loyalty. This is a 15% increase since last year, when our team found that 54% of Fortune 500 CEOs were present on social media. Quarantine increased time spent on social media, as well as social users worldwide. The Philippines has 73 million social media users as of January 2020, comprising 67% of its total population. How many businesses use social media? 50% of small businesses have increased time spent on social media compared to last year and reported gaining new customers and better business (Source . After messaging a brand on Facebook, 66% of people feel more confident about the brand, and 55% feel more personally connected to the brand. At 54% use, email is the top marketing tool used by small businesses. Understand your visitors with Statcounter. Social media plays a key role in how many brands have remained connected to customers during the pandemic. And social media channels like Facebook, Instagram and Twitter, remain the most preferred method of digital marketing for small businesses. In 2020, using social media for business will be more prominent than ever before. Social Media Recruitment Statistics 2020: 79% of job applicants use social media in their job search. drastic change over the past year has been the way in which consumers increasingly use social media to interact with businesses. Social media users are expected to reach 3.32 billion by 2022, and Internet users spend 144 minutes daily on social media networking sites. 66% of marketers that spend at least 6 hours on social media per week have gotten more leads. 70% of hiring managers say they've successfully hired with social media. Helpful Post, Thanks for sharing this informative content. 2020 Money. 6. That's more than say the same about data from market research (61%) or product data (51%). Facebook generated $85.9 billion revenue in 2020. Social media. Innovation. There is a 62% Internet penetration rate in South Africa, meaning there are 36.54 million Internet users, a 3.1% YoY increase. Many businesses, nonprofits, and influencers use YouTube to . Social media can help you engage with your customers and find out what people are saying about your business. 70% of the employers in this same survey also believe that every company should screen potential candidates' social media profiles when considering them for a job opportunity. Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%). 60% of Instagram users say they find new products on the platform. 7% of companies plan to invest over a million dollars in influencer marketing in 2020. As a result, 60% of people no longer trust in social media companies. 6 billion people are connected to small businesses on Facebook. Facebook is the most used social media platform in India, with around 86% traffic. Here are some of the main goals that businesses use social media for: Brand awareness Building your business presence on social media will allow more people to connect with your products, services or cause. Some of the key takeaways from their January 2022 global overview are: More than half of the world now uses social media (58.4%) 4.62 billion people around the world now use social media, 424 million new users have come online within the last 12 months The average daily time spent using social media is 2h 27m. On mobile devices alone, YouTube reaches more adults aged 18 to 24 than any TV network. Check out this list of top 25 business social media fails in 2020. In 2022, social media video ad spending will grow by 20.1% to $24.35 . Another 85% agree that, going forward, social media data will be a primary source of business intelligence, with half (51% . 47% use social to learn about new trends. The Average Brand Garners a 0.09% Engagement Rate per Post. Free resources to help you master inbound marketing and They Ask, You Answer . A survey conducted in 2020 of 1005 hiring decision-makers by the Harris poll found that 67% of employers use social media sites to research potential job candidates. A survey conducted in 2020 of 1005 hiring decision-makers by the Harris poll found that 67% of employers use social media sites to research potential job candidates. Now they're using social media to . Monitor Conversation About Themselves The Most Interesting Social Media Marketing Stats. The average American has 7.1 social media accounts. The average annual growth rate over this period is 6.7 percent. Get the right tools at your disposal. There are now an estimated 4.20 billion social media users globally, according to the Digital 2021: Global Overview report. . Analysis from Kepios shows that there are 4.65 billion social media users around the world in April 2022, equating to 58.7 percent of the total global population.. Social media user numbers have continued to grow over the past 12 months too, with 326 million new users joining social media since this time last year.. In Japan, Twitter is more popular than Facebook and this may be the only country where this is the case. Among 11 social media sites asked about as a regular source of news, Facebook sits at the top, with about a . Facebook Business Pages now number more than 60 million. With so many people using social media, brands are able to reach larger audiences than at any other time. ( Betterteam) 73% of millennials found their last position through a social media site. 95% of businesses worldwide use Facebook. 2.3 12. 70% of the employers in this same survey also believe that every company should screen potential candidates' social media profiles when considering them for a job opportunity. Around 32% of its users are aged between 25 and 30 making it the largest age group on the platform. Although many CEOs have been reluctant to adopt social media due to time constraints and concerns about risk management, more . Escale Solutions . 51% use social to kill time. Access the Learning Center. ( Facebook is the most used platform for social marketers. How your business can use them: Business social media platforms offer many potential uses: recruiting and hiring talent, building B2B relationships, and connecting with professionals in your niche. Customers Are Using Social Media $40.5 billion of Facebook's revenue is generated in US & Canada, despite only 10% of users being based in that region. Mobile video ad spend is expected to reach $51.5 billion annually by 2025, up from $16.4 billion in 2020. Building your business presence on social media will allow more people to connect with your products, services or cause. About half of U.S. adults (53%) say they get news from social media "often" or "sometimes," and this use is spread out across a number of different sites, according to a Pew Research Center survey conducted Aug. 31-Sept. 7, 2020. Of these 22 million are active social media users (37% penetration), a 19% increase compared to 2019. 7. Business social media platforms. Social media is a must for businesses in 2020. Social media is where users spend time, and where your audience is. 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